Tailor Magic is a tech startup by Sheila Maithel which focuses on fashion. Fashion is broken, and they have devised a way to fix it. The technology used by Tailor Magic will generate custom-fit sewing patterns of anyone, anywhere, using a regular smartphone, enabling the regular customer to order custom-fit clothes from tailors around the world. The startup is a Tech Venture Challenge finalist and they also won the Young Promising Entrepreneur Award.